Skip to content
ZEROSYNAPSE

Solutions

Problems that live between your tools.

Every area below is about the same thing: information, leads and customer processes moving reliably between the systems a business depends on. We don't sell unrelated services.

Flagship · Current specialism

Lead-flow reliability

Leads move from ad platforms and forms through automations into CRMs. Any step can lose, delay, duplicate or misroute them without raising an error.

Built first for independent paid-media and lead-generation agencies in the UK, where a missing lead costs both ad spend and client trust.

See the Lead Flow Reliability System

What we build

  • Validation and standardisation at intake
  • Duplicate handling and correct routing
  • Failure monitoring, replay and source-versus-CRM reconciliation

Signs you need it

  • Ad platform and CRM counts disagree
  • Leads arrive without source or campaign details
  • Leads sit unassigned or with the wrong person

Connected areas

The same reliability thinking, applied across your operation

CRM and integration reliability

Connections between your CRM and other tools that keep working, and say so when they don't.

The problem

Integrations break quietly when an API changes, a field is renamed or a token expires. The first sign is often a client asking where something went.

What we build

  • API integrations with error handling and retries
  • Field mapping that is documented and checked
  • Alerts when a connection stops delivering

Signs you need it

  • Records missing or out of date in one system
  • Nobody is sure which integration owns which field
  • Fixes are made by hand after the fact

Workflow automation

Automations designed around how your operation actually runs, not around a template.

The problem

Manual hand-offs between people and tools are slow and inconsistent, but rushed automations create new failure points nobody watches.

What we build

  • Mapped workflows with clear owners and exceptions
  • Automations, including AI-assisted steps where they genuinely help
  • Documentation and handover your team can maintain

Signs you need it

  • The same data is retyped between tools
  • Work stalls when one person is away
  • Existing automations are fragile and undocumented

Data validation and reconciliation

Check that what arrived matches what was sent, and catch bad data before it spreads.

The problem

Missing fields, inconsistent formats and mismatched records spread into reports and decisions long before anyone notices.

What we build

  • Validation rules at the point data enters
  • Scheduled reconciliation between systems
  • Exception lists someone can act on

Signs you need it

  • Reports need manual correction before they go out
  • Two systems give different answers to the same question
  • Duplicates keep coming back

Internal operational tools

Small, focused tools that give your team one reliable view of the work.

The problem

Teams patch gaps between systems with spreadsheets and copy-paste, which is where errors and delays creep in.

What we build

  • Lightweight internal apps and admin views
  • Queues for exceptions and manual review
  • Tools that sit on top of the systems you already use

Signs you need it

  • Critical work lives in a spreadsheet
  • People check three tools to answer one question
  • Exceptions are handled in chat threads

Monitoring and reporting

Know when an operational process breaks, and report from numbers you can trust.

The problem

Most workflows have no monitoring, so failures are discovered by clients. Reports built on unchecked data spread the same errors further.

What we build

  • Health checks and failure alerts for key workflows
  • Operational reporting built on reconciled data
  • Analytics and tracking set-up that matches what the business needs

Signs you need it

  • Failures are found by clients, not by you
  • Nobody trusts the dashboard
  • Tracking was set up once and never checked

Not sure which area your problem sits in? That's normal—most operational failures cross two or three of them. Describe the workflow and we'll work it out together.

Have an operational workflow you don't fully trust?

Let's map it and find out where it could be breaking.

Discuss a workflowExplore our solutions